Barclays breaks the fourth wall with a pair of confrontational ads.
The spots feature two financially-savvy Brits as they celebrate their ability to take control of their own money. While one tanning holidaymaker refuses to let money woes sneak up on her family, a young professional celebrates being able to afford her own space with a (slightly terrifying) wall of speakers.
This marks the first work from BBH since the agency retained the account in March. The work was created by Steve Hall and Dan Seager, and directed by 32 through Pulse.