Barclays "Moneyverse" by BBH London

Barclays has launched a surreal campaign encouraging customers to take control of their finances.

The 60-second spot begins as Amit reads his electricity bill, prompting him to open the Barclays app, where he is propelled into a gravity-free dimension known as the "Moneyverse". Here, Amit is able to see his entire relationship with money, from spending it on gig tickets to the weekly shop.

"With the Barclays app you can see where your money’s going, so you can make a plan," the voiceover (by British rapper Speech Debelle) declares as Amit throws his unnecessary purchases into the dimension’s ethereal abyss.

The work was created by Ben Edwards and Guy Hobbs, and directed by Antoine Bardou-Jacquet through Partizan. Media is handled by OMD.

Credits

Brand
Managing director, marketing communications for Barclays UK
Head of advertising and social media for Barclays UK
Head of social media for Barclays UK
Advertising and marketing managers
Social media manager
Agency
Creative director
Creative team
Strategy director
Senior strategist
Strategist
Business lead
Account director
Account manager
Account executive
Assistant producer
Production company
Producer
Post production
Executive creative producer
Post-producer
EP and owner
Post-production supervisor COMP
Lead 3D supervisor
2D/3D supervisor
Shoot supervisors
Editor/ editing house
Print credits
BBH producer
Photographer
Media agency
OMD