Barclays "thank you" by Bartle Bogle Hegarty

Barclays is promoting its sponsorship of the Premier League with a TV spot thanking the fans who make the game great. The work was created by Bartle Bogle Hegarty and follows several real-life fans – including Billy Ingham, who has supported Everton for more than 70 years – as they make their way to watch a match. The campaign will develop with experiential, PR and social media activity, rewarding fans with prizes such as access to players. Barclays recently extended its sponsorship of the Premier League until the end of the 2015-16 season. The spot was created by Ric Hooley and Vix Jagger, and directed by Benito Montorio through Blink.

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