Bare, John Brown Publishing’s upcoming women’s launch, will cater
for intelligent thirtysomething readers who have ’a vodka and vitamins
lifestyle’ and an international mindset.
Publisher Honor Riley, who will launch Bare at the end of August, is
hoping to build a niche audience of around 65,000 that generates high
Advertisers in the debut issue include Chanel, Estee Lauder, BMW, DKNY,
De Beers, Lancome, Kenzo and Patrick Cox. Armani is booked into the
Bare is hoping to exploit an American lifestyle trend known as
’wellbeing’, which it claims has started to take hold in Britain. Riley
said women in this lifestyle group are affluent, have exacting standards
in all areas of their lives but are not consumed by materialism.
The title will contain the usual fare of interiors, health, fashion,
beauty, travel and food and drink but all will have a wellbeing
The first issue will contain around 164-pages with a 30 per cent
advertising ratio. The print order is 165,000 with a target sale of
80,000. Frequency will be bi-monthly initially but this is planned to
increase to monthly after the first three issues.
Bare women are expected to be readers of quality newspaper supplements
and upmarket glossies.