Bare to cash in on ’wellbeing’ trend

Bare, John Brown Publishing’s upcoming women’s launch, will cater for intelligent thirtysomething readers who have ’a vodka and vitamins lifestyle’ and an international mindset.

Bare, John Brown Publishing’s upcoming women’s launch, will cater

for intelligent thirtysomething readers who have ’a vodka and vitamins

lifestyle’ and an international mindset.



Publisher Honor Riley, who will launch Bare at the end of August, is

hoping to build a niche audience of around 65,000 that generates high

yield advertising.



Advertisers in the debut issue include Chanel, Estee Lauder, BMW, DKNY,

De Beers, Lancome, Kenzo and Patrick Cox. Armani is booked into the

second issue.



Bare is hoping to exploit an American lifestyle trend known as

’wellbeing’, which it claims has started to take hold in Britain. Riley

said women in this lifestyle group are affluent, have exacting standards

in all areas of their lives but are not consumed by materialism.



The title will contain the usual fare of interiors, health, fashion,

beauty, travel and food and drink but all will have a wellbeing

slant.



The first issue will contain around 164-pages with a 30 per cent

advertising ratio. The print order is 165,000 with a target sale of

80,000. Frequency will be bi-monthly initially but this is planned to

increase to monthly after the first three issues.



Bare women are expected to be readers of quality newspaper supplements

and upmarket glossies.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content