Barilla "Playlist timer" by Publicis Italy

Italian food company Barilla has collaborated with Spotify to create music playlists which double up as kitchen timers.

The playlists correspond to the cooking time of different pasta shapes, including spaghetti, fusilli, linguine and penne. They feature Italy’s top four music genres: pop, hip hop, indie and musical classics.

The work was written by Jacopo Trotta and art directed by Mattia Leporale.

Credits

Brand
Global chief creative officer, Publicis WW
Chief creative officer, Publicis Italy
Executive creative director
Associate creative director
Creative supervisor
Digital art director
Digital copywriter
Global client service director
Groupe client service director
Account manager
Head of social client services and strategy
Chief strategy officer
Strategy director
Senior strategist
Head of production
Senior producer
Art buyer

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member