Barilla "Playlist timer" by Publicis Italy

Italian food company Barilla has collaborated with Spotify to create music playlists which double up as kitchen timers.

The playlists correspond to the cooking time of different pasta shapes, including spaghetti, fusilli, linguine and penne. They feature Italy’s top four music genres: pop, hip hop, indie and musical classics.

The work was written by Jacopo Trotta and art directed by Mattia Leporale.


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