Barnardo's 'never give up' by Bartle Bogle Hegarty

Barnardo's has launched a new campaign and positioning through BBH.

The campaign introduces a new long-term brand positioning called "Believe in children". The key thread throughout all elements of the campaign is that Barnardo's is determined to stick by young people until they get their lives back on track.

The campaign includes press, outdoor and radio activity. James Bond actor Daniel Craig has contributed the voiceover to the radio spot.