Barrington Johnson handed Fruit of the Loom creative work

Fruit of the Loom, the US clothing manufacturer, which teetered on

the edge of bankruptcy less than two years ago, has appointed

Manchester's Barrington Johnson Lorains to help it reclaim its European


The company is putting pounds 3 million behind a renewed pan-European

initiative that Barrington Johnson will service with its independent

'sister' agencies belonging to the Comvort group.

Barrington Johnson won the creative assignment - previously with the

Bedford-based Anthony Dumreck & Partners - after a three-way pitch

involving agencies from the Midlands and the north.

Media arrangements have yet to be finalised, although CIA Manchester,

which pitched alongside Barrington Johnson, is thought to be in pole

position for the business.

Fruit of the Loom has had a troubled recent history - having slashed

thousands of jobs, it filed for bankruptcy in December 1999.

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