Barry returns to spearhead O&M planning

Ogilvy & Mather is strengthening its planning department with the return of Beth Barry as executive planning director.

Ogilvy & Mather is strengthening its planning department with the

return of Beth Barry as executive planning director.



Barry moves across from the Ogilvy network’s European division. She

became head of planning for Europe, Africa and the Middle East in 1997,

when Mike Walsh was made chief executive of the regions. Before that she

was executive planning director.



The day-to-day running of the planning department will continue to be

handled by the agency’s head of planning, Janet Grimes.



Barry said: ’I think I’ve done the corporate bit now. I want to work

with Paul Simons, I like what he’s doing.’



She will take responsibility for the agency’s planning and strategy,

with a brief to encourage strategic thinking across all disciplines of

the agency and the wider Ogilvy Group. She will also head the ’Discovery

Unit’ - the project-by-project planning arm of the main agency.



Barry will join the agency’s executive board, working closely with

Simons, the group’s UK chairman and chief executive, and with its

creative director - who has yet to be hired.



Simons said: ’Beth is living proof that advertising’s rightful place is

in the boardroom. She has an unrivalled ability to grapple with

strategic problems and present breakthrough solutions at the very

highest client levels. Her leadership in this area will considerably

raise our game.’



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