Bartle announced as next NABS president

John Bartle, a founding partner of Bartle Bogle Hegarty, is to

become the next president of NABS.

Bartle will replace Jeremy Bullmore, the former chairman of J. Walter

Thompson and a director of WPP and the Guardian Media Group, at the end

of the summer.

In his role as NABS's president, Bartle will aim to increase the

charity's profile and continue raising money for the company.

Kate Harris, the director of NABS, said: "John has had a long

association with NABS. He has many other commitments, which makes us

doubly lucky to be welcoming him as our next president."

She added: "It has been a privilege to work with Jeremy and a real perk

of the job."

Bullmore, who will relinquish his post after two and a half years, said:

"John is hugely and deservedly respected in the business. He is

immensely sensible and unpretentious and anyone who met him would give

him an audience. NABS is very lucky indeed."

The announcement came at the president's breakfast kicking off NABS

week, at which the charity unveiled a new corporate identity. Designed

by Lewis Moberly, it is intended to reflect the strong emphasis that

NABS places on dialogue.

Bartle and his partners founded BBH in 1982. He retired from the agency

in 1999. He now sits as a non-exective director at several companies

including Dare Digital.

Bartle was the president of the IPA from 1995 until 1997 and is a

visiting professor of marketing at the University of Strathclyde. He

also ran the NABS boxing event for two years.