New-media planning and buying specialist i-Level has hired famed ad
man John Bartle as chairman.
i-Level has grown rapidly since it was established last April. It
recorded billings of around pounds 10 million in the last nine months of
1999, and will exceed that in just the first three months of 2000. But
rapid growth has created the need for more management experience, said
chief executive Charlie Dobres.
’We are excited to have John on board because he’s seen it and done it
and when you’re growing fast you need that experience,’ Dobres
’You can only grow so much before you need to clarify your processes and
structures. John has built a hugely respected global agency brand, and
he has all the answers. We can learn by his mistakes and hopefully we
can learn from his successes too. He will help us keep it real - keep
our feet on the ground.’
Dobres admitted Bartle would only be contracted to work a ’day or two’
every month, but pointed out that he already has a desk at the company’s
Vincent Square offices and has been spending ’quite a bit of time’
working there. ’His presence is confirmation that what we’re doing is
worth it,’ he added.
i-Level has a client list that includes Yell.com, Motley Fool,
PeopleSound.com, the RAC and Smile.com. It also handles buying for
Western International Media and John Ayling Associates. But Dobres
admitted that there was something of a moratorium on new business at the
moment: ’We are having to be much more picky.’
i-Level employs 18 staff. The company founders are Dobres, who was
formerly head of Lowe Digital and general secretary of the Internet
Advertising Bureau; executive chairman Andrew Walmsley, who was head of
digital media at Bartle Bogle Hegarty; and creative director Craig
Wilkie, who was co-founder of the Guardian New Media Lab.