Bartle joins i-Level as chairman

New-media planning and buying specialist i-Level has hired famed ad man John Bartle as chairman.

New-media planning and buying specialist i-Level has hired famed ad

man John Bartle as chairman.

i-Level has grown rapidly since it was established last April. It

recorded billings of around pounds 10 million in the last nine months of

1999, and will exceed that in just the first three months of 2000. But

rapid growth has created the need for more management experience, said

chief executive Charlie Dobres.

’We are excited to have John on board because he’s seen it and done it

and when you’re growing fast you need that experience,’ Dobres


’You can only grow so much before you need to clarify your processes and

structures. John has built a hugely respected global agency brand, and

he has all the answers. We can learn by his mistakes and hopefully we

can learn from his successes too. He will help us keep it real - keep

our feet on the ground.’

Dobres admitted Bartle would only be contracted to work a ’day or two’

every month, but pointed out that he already has a desk at the company’s

Vincent Square offices and has been spending ’quite a bit of time’

working there. ’His presence is confirmation that what we’re doing is

worth it,’ he added.

i-Level has a client list that includes, Motley Fool,, the RAC and It also handles buying for

Western International Media and John Ayling Associates. But Dobres

admitted that there was something of a moratorium on new business at the

moment: ’We are having to be much more picky.’

i-Level employs 18 staff. The company founders are Dobres, who was

formerly head of Lowe Digital and general secretary of the Internet

Advertising Bureau; executive chairman Andrew Walmsley, who was head of

digital media at Bartle Bogle Hegarty; and creative director Craig

Wilkie, who was co-founder of the Guardian New Media Lab.


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