Bartle remembers Cadbury’s John Harvey

John Bartle, the joint chief executive at BBH, remembers the Cadbury’s client, John Harvey, who died last month.

John Bartle, the joint chief executive at BBH, remembers the

Cadbury’s client, John Harvey, who died last month.



’Ironically, as BMP DDB got over-excited at the Royal Albert Hall, one

or two - maybe rather more - quietly remembered John Harvey. Not there,

then. Not well, then. Not with us anymore.



’As marketing director of Cadbury Schweppes Food Groups, he moved

business before anyone else did to BMP as it began. Against better

judgments. He backed talent. Pollitt, Boase, Batterbee, Jones, Powell,

Webster! Whose better judgments?



’Mere striplings (like me) were consulted but we knew that he knew

already. How could we argue?



’Before clients were allowed to be heroes, he was a real hero. With

others he gave us not just the Martians, but also a lot of very good

advertising.



He loved ads.



’But what mattered more was what he preached and demonstrated every day:

instinct, bravery and self-belief (and occasional barminess).



’Up there now, reunited with Stanley Pollitt, an alter ego if ever there

was one, over a fine bottle of red, they’re plotting the most

extraordinary things. They might not make sense, probably won’t research

well but, my goodness, they’ll work.



’My privilege was to know him and work for him. One of the very best.’



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