Euro RSCG Wnek Gosper has created another epic commercial for
Peugeot, in which the Hollywood star, Kim Basinger, plays second fiddle
to a Peugeot 406 in a man’s sleeping and waking dreams.
’Dreams’, the sequel to last year’s controversial work, ’thoughts’,
opens with the line, ’We are each as individual as our dreams’, followed
by a shot of a man sleeping peacefully in crumpled white sheets.
The soundtrack, Dream a Little Dream of Me by Mama Cass, starts up and,
as the focus shifts to the man’s dreams, we see a Peugeot 406 being
driven through the countryside. The car arrives in a town, where there
are strange scenes of brightly made-up clowns and a snarling dominatrix
thrashing her whip in front of a fire.
In his next dream, the man is in the cinema, tucking into a huge bucket
of popcorn and watching a film in which Basinger is the leading
A shock sends his popcorn flying, and the film cuts to images of of guns
being flung on to a fire, and then to the flashes of paparazzi cameras
snapping Basinger as she steps out of a car.
Another dazzling series of images takes us through to morning, when the
hero gets up and strolls to his balcony to check on his car below. But
the courtyard is bare and he asks out loud: ’Where’s my 406?’ Kim
Basinger strolls into the room, asking: ’What’s a 406?’
The endline, ’Sadly, not all our dreams come true’, flashes on the
screen, before a closing shot of the hero cuddling Basinger by the
’Dreams’, which was written and art directed by Mark Wnek and directed
by Peter Smillie, breaks next Monday with a special 90-second version
during Kavanagh QC. After the launch ad, 60- and 40-second versions will
be shown. Media buying on the account is through Mediapolis, which will
be spending pounds 3.2 million on airtime in the first six weeks.