Basinger stars in Euro RSCG spot for Peugeot

Euro RSCG Wnek Gosper has created another epic commercial for Peugeot, in which the Hollywood star, Kim Basinger, plays second fiddle to a Peugeot 406 in a man’s sleeping and waking dreams.

Euro RSCG Wnek Gosper has created another epic commercial for

Peugeot, in which the Hollywood star, Kim Basinger, plays second fiddle

to a Peugeot 406 in a man’s sleeping and waking dreams.



’Dreams’, the sequel to last year’s controversial work, ’thoughts’,

opens with the line, ’We are each as individual as our dreams’, followed

by a shot of a man sleeping peacefully in crumpled white sheets.



The soundtrack, Dream a Little Dream of Me by Mama Cass, starts up and,

as the focus shifts to the man’s dreams, we see a Peugeot 406 being

driven through the countryside. The car arrives in a town, where there

are strange scenes of brightly made-up clowns and a snarling dominatrix

thrashing her whip in front of a fire.



In his next dream, the man is in the cinema, tucking into a huge bucket

of popcorn and watching a film in which Basinger is the leading

lady.



A shock sends his popcorn flying, and the film cuts to images of of guns

being flung on to a fire, and then to the flashes of paparazzi cameras

snapping Basinger as she steps out of a car.



Another dazzling series of images takes us through to morning, when the

hero gets up and strolls to his balcony to check on his car below. But

the courtyard is bare and he asks out loud: ’Where’s my 406?’ Kim

Basinger strolls into the room, asking: ’What’s a 406?’



The endline, ’Sadly, not all our dreams come true’, flashes on the

screen, before a closing shot of the hero cuddling Basinger by the

fire.



’Dreams’, which was written and art directed by Mark Wnek and directed

by Peter Smillie, breaks next Monday with a special 90-second version

during Kavanagh QC. After the launch ad, 60- and 40-second versions will

be shown. Media buying on the account is through Mediapolis, which will

be spending pounds 3.2 million on airtime in the first six weeks.



Topics