Basketball takes centre court in US Adidas push

- Leagas Delaney, San Francisco, is set to launch Adidas's new US $20 million (£12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new campaign featuring Michael Jordan.

- Leagas Delaney, San Francisco, is set to launch Adidas's new US $20 million (£12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new campaign featuring Michael Jordan.

Alongside two spots featuring Bryant, the campaign will also feature Boston Celtics' star, Antoine Carr, the Philadelphia 76ers' Tim Thomas and the Toronto Raptors' Tracy McGrady.







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