Bass appoints Euro RSCG to handle Hooper's Hooch internationally

- Bass Beers Worldwide has appointed Euro RSCG Wnek Gosper to handle its Hooper's Hooch brand internationally.

- Bass Beers Worldwide has appointed Euro RSCG Wnek Gosper to handle its Hooper's Hooch brand internationally.

The agency, which has handled the UK account since 1996, will create a core campaign that can be developed by Bass for export to various markets in Europe, Asia and the US. Bass plans to launch Hooch in the US later this year.

The move is part of Bass's plans to centralise the marketing of all its international drinks brands into the UK.

The company announced last October that it was talking to its UK agencies with a view to creating a global roster for the first time. Bass has previously used a number of small, local advertising agencies in a variety of countries.

Dominic Harrison, marketing director for Bass Beers Worldwide, said: "I am delighted to be bringing, through Euro RSCG, the international thinking on Hooch into line with the UK."

Brett Gosper, chief executive of Euro RSCG Wnek Gosper, added: "After relaunching the brand in this country it is great to have the opportunity to develop work for so many different markets."

Bass appointed Euro RSCG to handle both Hooch and Grolsch two and a half years ago, shortly after the agency resigned its Guinness business.

Bass uses WCRS, Roose & Partners and Euro RSCG in the UK. Media buying is centralised into BBJ Media Services.



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