Clark & Taylor has joined the Bass roster with an assignment to
provide ad support for new openings by the group’s expanding chain of
Harvester pub restaurants.
Bass Taverns is putting an estimated pounds 1 million behind the
openings programme, under which the 120-strong chain, concentrated
mainly in the South of England and the Midlands, will be boosted by a
further ten outlets next year.
The appointment does not affect the main Harvester account, which
remains with FCA!. It follows four months of talks between the client
and the agency, which has been looking to develop its existing expertise
in communications programmes for new retail outlets. Clark & Taylor
already handles all new store opening work for Sainsbury’s.
Paul McCann, the Harvester sales development manager, said: ’The fact
that Clark & Taylor is a fully integrated agency immediately drew us to
it. It’s especially important for new restaurant openings that all
disciplines work hand in hand.’
Bass has invested heavily in the Harvester chain since acquiring it from
Forte two years ago. All the farmhouse-themed restaurants aim for an
informal family atmosphere centred on an open kitchen with a charcoal
The writer, Peter Evans, and the art director, Barry Batchelor, produced
the press and poster work which features a combine harvester as the
centrepiece and supports the theme, ’a little bit of the country in
Simon Clark, the Clark & Taylor chief executive, insisted the win was
not a potential conflict with Little Chef, the Granada-owned roadside
restaurant chain whose account was won by the agency earlier this year
(Campaign, 25 April).
’Harvester and Little Chef are very different operations,’ he
’We are working on the assumption that there will not be a problem.’