Bass selects C&T for Harvester blitz

Clark & Taylor has joined the Bass roster with an assignment to provide ad support for new openings by the group’s expanding chain of Harvester pub restaurants.

Clark & Taylor has joined the Bass roster with an assignment to

provide ad support for new openings by the group’s expanding chain of

Harvester pub restaurants.



Bass Taverns is putting an estimated pounds 1 million behind the

openings programme, under which the 120-strong chain, concentrated

mainly in the South of England and the Midlands, will be boosted by a

further ten outlets next year.



The appointment does not affect the main Harvester account, which

remains with FCA!. It follows four months of talks between the client

and the agency, which has been looking to develop its existing expertise

in communications programmes for new retail outlets. Clark & Taylor

already handles all new store opening work for Sainsbury’s.



Paul McCann, the Harvester sales development manager, said: ’The fact

that Clark & Taylor is a fully integrated agency immediately drew us to

it. It’s especially important for new restaurant openings that all

disciplines work hand in hand.’



Bass has invested heavily in the Harvester chain since acquiring it from

Forte two years ago. All the farmhouse-themed restaurants aim for an

informal family atmosphere centred on an open kitchen with a charcoal

grill.



The writer, Peter Evans, and the art director, Barry Batchelor, produced

the press and poster work which features a combine harvester as the

centrepiece and supports the theme, ’a little bit of the country in

town’.



Simon Clark, the Clark & Taylor chief executive, insisted the win was

not a potential conflict with Little Chef, the Granada-owned roadside

restaurant chain whose account was won by the agency earlier this year

(Campaign, 25 April).



’Harvester and Little Chef are very different operations,’ he

commented.



’We are working on the assumption that there will not be a problem.’



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