Two traditional advertising agencies scooped three of the 11 prizes
at the second annual UK Web Awards ceremony in London last week.
Bates Interactive’s Refuge site for Amnesty International won in two
categories: best non-commercial site and best design. Ammirati Puris
Lintas picked up best commercial site for the Official Mini Site,
created by APL and built by Good Technology.
The top award, however, went to Capital FM’s site, created in-house.
Capital was commended for being ’uniquely successful in merging the
off-line nature of its business with a powerful online presence’ by
judges who included the Leagas Delaney chairman, Jerry Fielder.
Other winners were Teletext, which was voted best online publication,
and Omnicom’s Online Magic, which carried off the inaugural prize for
best Web design agency.
Mike Crossman, managing director of Bates Interactive, welcomed the two
ad agencies’ successes and called on clients to take note: ’It shows if
an ad agency is involved, it can make a big difference.’
The awards were sponsored by Yell, the Website of BT’s Yellow Pages, the
Computer Channel and .net magazine.
Interactive, page 23.