Bates Dorland took the grand prix at Wednesday’s Account Planning
Group’s Creative Planning Awards for its Compaq campaign designed to
justify premium prices. The work also won a gold for best new print
campaign.
The seven other golds went to five agencies. BMP DDB’s Passat work won
gold for a broadcast campaign; Saatchi & Saatchi’s Club 18-30 was
awarded best multi-media campaign; and Ogilvy & Mather’s Impulse work
took the top prize in the category for refreshed campaigns.
Duckworth Finn Grub Waters also won a gold for its drugs education work
in the public service/charity/government category; and Electrolux sealed
a gold for Bartle Bogle Hegarty for the best international campaign.
J. Walter Thompson was given a gold for the most innovative use of
research for its Madame Tussaud’s work; and top honours for the most
innovative use of media planning went to Ammirati Puris Lintas for its
’living art’ campaign for the Institute of Contemporary Arts.
The awards, held at Grosvenor House, were judged by a panel that
included John Bartle, the joint chief executive of Bartle Bogle Hegarty;
Paul Simons, chief executive of TBWA Simons Palmer; Sholto Douglas-Home,
head of advertising, residential division, BT; and Steve Henry, a
creative partner at HHCL & Partners.
Four new members were formally given APG honorary life membership:
Charlie Robertson, the founder of Red Spider; Dan O’Donahue, the deputy
chairman of the Publicis Group; MT Rainey, a partner at Rainey Kelly
Campbell Roalfe; and Damian O’Malley, a partner at O’Malley & Hogan.
