Bates Dorland secures APG grand prix for Compaq work

Bates Dorland took the grand prix at Wednesday’s Account Planning Group’s Creative Planning Awards for its Compaq campaign designed to justify premium prices. The work also won a gold for best new print campaign.

Bates Dorland took the grand prix at Wednesday’s Account Planning

Group’s Creative Planning Awards for its Compaq campaign designed to

justify premium prices. The work also won a gold for best new print

campaign.



The seven other golds went to five agencies. BMP DDB’s Passat work won

gold for a broadcast campaign; Saatchi & Saatchi’s Club 18-30 was

awarded best multi-media campaign; and Ogilvy & Mather’s Impulse work

took the top prize in the category for refreshed campaigns.



Duckworth Finn Grub Waters also won a gold for its drugs education work

in the public service/charity/government category; and Electrolux sealed

a gold for Bartle Bogle Hegarty for the best international campaign.



J. Walter Thompson was given a gold for the most innovative use of

research for its Madame Tussaud’s work; and top honours for the most

innovative use of media planning went to Ammirati Puris Lintas for its

’living art’ campaign for the Institute of Contemporary Arts.



The awards, held at Grosvenor House, were judged by a panel that

included John Bartle, the joint chief executive of Bartle Bogle Hegarty;

Paul Simons, chief executive of TBWA Simons Palmer; Sholto Douglas-Home,

head of advertising, residential division, BT; and Steve Henry, a

creative partner at HHCL & Partners.



Four new members were formally given APG honorary life membership:

Charlie Robertson, the founder of Red Spider; Dan O’Donahue, the deputy

chairman of the Publicis Group; MT Rainey, a partner at Rainey Kelly

Campbell Roalfe; and Damian O’Malley, a partner at O’Malley & Hogan.



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