Bates UK promotes Howells to head of new business role

Bates UK has named Matthew Howells, one of its senior account

directors, as the head of new business with a brief to build on recent

successes including the capture of BSkyB's estimated pounds 50 million

creative account.

Howells, a former advertising and promotions controller at The Daily

Telegraph, succeeds Diana Dobson, who is switching to Bates' Cordiant


Although reporting to Jean de Yturbe, who heads Bates' European network,

Dobson will continue to be based at the agency's London headquarters and

retain some involvement in new business.

Howells, who joined Bates when it acquired Arcom ten months ago, has

been running the group's Stepstone online recruitment account.

Described as 'ambitiously energetic' by Toby Hoare, the Bates group's

chief executive, Howells was chosen ahead of a number of external

candidates for the job.


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