Bates uses comedy to launch Brantano campaign in the UK

The Belgian-owned shoe retailer, Brantano, makes its UK television debut this Friday with a series of commercials featuring the Irish stand-up comedian, Ed Byrne.

The Belgian-owned shoe retailer, Brantano, makes its UK television

debut this Friday with a series of commercials featuring the Irish

stand-up comedian, Ed Byrne.



The soft-spoken comic will expound Brantano’s vision of becoming the

UK’s most user-friendly shoe retailer.



In one commercial, he muses over the fact that he has been allowed to

sky dive from the age of 16, become an MP from 18 and a surgeon by the

age of 25. But, in some shops, he is still not allowed to try shoes on

by himself at the age of 27 and a quarter. One exception is Brantano,

where shoes are laid out in pairs so customers can try them on for

themselves.



A second commercial in the campaign, which was created by Bates UK,

highlights Brantano’s many benefits for families.



Byrne became the spokes-man for Brantano earlier this year in a series

of radio commercials designed to support individual store openings

around the country.



The commercials were written by Andy Rott and art directed by Neil

Pavitt, and were directed by Pat Holden through Outsider.



Media was handled by Zenith.



Brantano moved into the UK market through its purchase of 51 Shoe City

stores last year.