Bates wins $70m beer account in South America

- Newcomm Bates, Bates Worldwide's Brazilian agency, has won the $70 million (£42 million) Cervejarias Kaiser beer account in Brazil following a five way pitch.

- Newcomm Bates, Bates Worldwide's Brazilian agency, has won the $70 million (£42 million) Cervejarias Kaiser beer account in Brazil following a five way pitch.

Bates beat Ammirati Puris Lintas, Propeg Fischer America, and the two incumbent agencies, Young & Rubicam and DPZ, to win the business. The account gain follows Bates' acquisition of a minority stake in Newcomm in May.







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