Bathstore creates luxury toilet activation for Wimbledon

Bathstore has created a luxury toilet experience, the QLoo, to relieve visitors in Wimbledon's infamous queue for tickets.

Bathstore's QLoo comes complete with ball boys and girls
Bathstore's QLoo comes complete with ball boys and girls

Launching this week (6 July) at the annual London tournament, the QLoo has been devised by Frank PR in collaboration with experiential agency Hot Cow. 

The manoeuvrable installation is equipped with an Astroturf interior, tennis memorabilia and an all-important toilet and sink. To make sure guests don’t miss any of the action from the courts, live commentary from matches is also played through a radio system.

The toilet also features a strawberries and cream room fragrance in a nod to the competition’s iconic treat.

The QLoo comes with its own ball boys and girls who will be on hand to hold visitors’ place in the queue as they head to the bathroom. Those looking to nab a toilet break have been asked to tweet Bathstore using the hashtag #QLoo.

Claire Bayliss, chief marketing officer at Bathstore, said: "As the bathroom experts, we believe that your bathroom experience should never be compromised and so pride ourselves on being there every step of the way for our customers.  

"The QLoo has taken the pain out of queuing for fans who have been waiting for hours to see Murray thrash it out on the court and we're delighted to have been of assistance."

More: Five of the best brand activations at Wimbledon

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