AgencyCrispin Porter & Bogusky
SectorTravel and Airlines
The spots by Crispin Porter & Bogusky London feature Ben Affleck and Jesse Eisenberg
Turkish Airlines has released spoof tourism ads for Gotham City and Metropolis — fictional locations in the forthcoming "Batman v Superman" film that the airline sponsors. The ads star Ben Affleck and Jesse Eisenberg — who appear in the film as Batman and Lex Luthor, respectively — as spokesmen for Gotham and Metropolis who encourage people to visit their regenerated cities. At the end, a clip from the movie of Batman and Superman facing off against each other is shown with the film's release date. The ads aired in the US before and after the Super Bowl and will air in other global marketsstarting Feb. 19. Crispin Porter & Bogusky was the creative agency behind the ads. Turkish Airlines is also running various promotional and experiential campaigns as part of its sponsorship of the film.