Battersea "Rescue is our favourite breed" by FCB Inferno

Battersea highlights the lovability of rescued pets.

Set to the tune of Howlin’ For You by The Black Keys, the ad showcases the perks of adopting a pet from a rescue centre. "I’m not a fashion statement,'' it begins, before focusing on the wholesome quirks of rescue cats and dogs, from three-legged dogs to cats with "eight lives left to live".

Supported by a national media campaign, including out-of-home activity, Battersea's ad is set to appear during Channel 4 programmes including Paul O’Grady: For the Love of Dogs and Long Lost Family, as well as Gogglebox, The Great British Bake-Off Extra Slice, Countdown and Sunday Brunch.

According to the Association of Dogs and Cats Homes, 250,000 animals are brought to rescue centres around the UK every year. "Rescue is our favourite breed" comes after Battersea removed breed filters from its online animal galleries, encouraging animal lovers to be more open about their future pet.

The work was created by Austin Hamilton and Jessica Giles, and directed by BAFTA-winning director Mateo Willis (Blue Planet 2, Planet Earth 2 and Dynasties) through Annex. 

Credits

Agency
Chief creative officer
Creative partner
Creative directors / lead creatives
Junior Creatives
Executive vice president
Senior account director
Account manager
Director of innovation
Broadcast producer
Creative producer
Editor (TV contextual edits)
Head of creative production
Design lead
Junior designer
Head of studio
Senior creative artworker
EVP communications
PR, partnerships, social and influencer
Associate director of communications and influencer marketing
Community manager
Director of marketing and communications
Head of brand
Executive director
Client account managers
Client assistant
Client account director
Photographic agent
Photographer
Production
Director
Producer
First AD
Second AD
Production assistant
Camera OP
Focus pullers
Day DIT and sound
Camera assistant
Cat handler
Post production
Producer
Offline editor
Offline producer
Sound design and mix
Music supervision

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