Battersea "Rescues to the rescue" by FCB Inferno

Battersea enlists its own online community to show the role of rescued pets in providing comfort and entertainment for the housebound masses during lockdown.

Set to I’ll Be There by Jess Glynne, the spot shows community members alongside their cats and dogs as they participate in TikTok challenges and the #ClapForOurCarers initiative, with Battersea declaring: "We rescued them, now they’re rescuing us."

Launched during last week’s Britain’s Got Talent as part of the brand’s "Rescue is our favourite breed" campaign, the work was directed by Jessica Giles and Austin Hamilton through Fuel. Media is handled by Manning Gottlieb.

Credits

Brand
Agency
Senior account director
Senior account manager
CCO
Associate creative directors
Senior strategist lead
Director of marketing and communications
Head of brand
Marketing campaigns manager
Executive director
Client account managers
Client assistant
Producer
Business affairs
Production company

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