Baxters "big on flavour" by Rainey Kelly Campbell Roalfe/Y&R

Baxters, the food company, has released print ads claiming its products are "big on flavour" as part of a new campaign.

Rainey Kelly Campbell Roalfe/Y&R created the press ads as part of the campaign that will also include a TV spot, scheduled for release in January. The print ads, which ran in national newspapers and magazines, look like 50s/60s sci-fi film posters, with women looking up at gargantuan vegetables. There are images of Baxters' products in the corner of the ads.

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