BBC 2012 'stadium UK' by RKCR/Y&R

The BBC has launched its marketing campaign and title sequences for the London 2012 Olympic Games.

The animated trail is designed to be used across all the BBC’s TV, radio and digital Olympic content, and features the specially commissioned music track First Steps by Elbow.


BBC 2012 production team
Executive creative director
Account director
Production company
Producer @ RB
Production manager @ RBM
Music supervisor
Animation production company
Executive producers
Producer - project development
Art directors

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