BBC "BBC+ app" by BBC Creative

BBC+ is the broadcaster's new app, created to give viewers more access to customisable content.

The campaign to promote it features two hiking naturists in a film shot for laughs. While preparing for their hike, the duo flick through the BBC+ app, picking up tips and ideas for their trip.

The campaign launched on 14 November on TV and online.

Credits

Director of marketing and audiences, BBC design and engineering
Head of marketing, BBC Online
Marketing manager, BBC Online
Agency
Executive creative directors
Writer and creative director
Producer
Director
Post-production
Colourist
Producer
Sound designer
Offline editor
Casting agency

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