AgencyBBC Creative and Envy
SectorMedia / Entertainment Brands and Television brands
BBC+ is the broadcaster's new app, created to give viewers more access to customisable content.
The campaign to promote it features two hiking naturists in a film shot for laughs. While preparing for their hike, the duo flick through the BBC+ app, picking up tips and ideas for their trip.
The campaign launched on 14 November on TV and online.