BBC 'BBC Proms 2011' by Karmarama

The BBC has launched its new national TV and radio campaign for its 2011 Proms, the first for the corporation by Karmarama since winning the business earlier this year.

The campaign runs across BBC platforms until 10th September. It will be supported by a series of 'Appointment to View' cutdowns that showcase 'individual concerts.

The campaign aims to showcase a "bespoke music hypermix" using extracts from musical pieces to feature in this year’s Proms.

The 'hypermix' was created by Richard Fearless from Death in Vegas.