SectorMedia / Entertainment Brands and Television brands
Jarvis Cocker supplies the voiceover in the BBC's promo clip for the Proms 2017.
BBC Creative has given BBC Proms an identity overhaul to coincide with the 90th anniversary of the BBC running and broadcasting the classical music festival.
The new BBC Proms branding will be fully integrated across radio, TV, digital and print. This will involve TV trails and digital branding across Radio 3 and BBC iPlayer sites, and the Proms' printed programme.