The BBC is about to launch a statutory review of its £10
million media planning and buying business, currently held by PHD.
Agencies will be invited to tender for the business through an ad in the
Official Journal of the European Community next month. The corporation
has a requirement to review all its agency arrangements after five
The account covers the BBC's public services, including TV, radio,
online, sport and factual programming.
The move coincides with statutory reviews for PHD on public sector
business, including the £9 million TV Licensing account and
Transport for London.
The agency was recently appointed to COI Communications' strategic
The BBC will conduct the review through the AAR. It will be overseen by
David Grint, its head of marketing. PHD handles the BBC's buying and
planning for press, ambient and outdoor activity. The BBC's own internal
planning department handles planning in all other media.
Last year, the BBC conducted a seven-month review of its creative
It appointed Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters and
Fallon, and dumped Leagas Delaney.
Grint said: "In the past five years, our internal planning capacity has
changed. It now handles planning for radio, TV and online. We want to
develop much closer relationships between the agencies and internal
services to make campaigns more integrated."
It has not been decided if a single media agency will be appointed, but
a roster of several agencies is thought to be unlikely.
Marketing spend at the BBC is expected to increase significantly if
Tessa Jowell, the culture secretary, gives the go-ahead for the
corporation to launch new digital services.
The BBC has submitted proposals for two new digital channels: BBC3, a
youth service, and BBC4, an arts and factual programming service. It is
also proposing to launch four digital radio channels.
The BBC is also reviewing its design agency roster.