BBC boosts science programming with monthly magazine

BBC Magazines is to launch its technology title, Tomorrow’s World, on 5 March in the hope of carving out a new niche in the men’s monthly magazine market.

BBC Magazines is to launch its technology title, Tomorrow’s World,

on 5 March in the hope of carving out a new niche in the men’s monthly

magazine market.



The magazine, which will aim for a settledown circulation of 80,000,

will draw on the BBC’s science and technology programming including its

namesake, Tomorrow’s World, as well as QED and Horizon.



Stuart Snaith, BBC Worldwide’s publishing director of motoring, sport

and entertainment, said: ’It will focus on innovation and leading-edge

technology, but it will also contain people stories and a spicy dash of

humour.’



The magazine aims to build regular readership among professional ABC1

men aged 30 to 54 who are are keen to educate their children aged 11 to

18, and men who list the Internet as one of their main interests.



The magazine will be promoted through next month’s Tomorrow’s World

exhibition and through the television programme’s online site. BBC

science programmes will cross-promote the new title and a national

press, radio and poster campaign will advertise the launch. There will

be an initial print run of 150,000.



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