BBC Creative Services, the broadcaster's branding and promotion
department, has hired three staff from ad agencies as it moves towards
the commercial sector.
Victoria Zimmerman, previously an account director at Abbott Mead
Vickers BBDO, is joining Creative Services as an account director.
Catherine Adams, an account manager at McCann-Erickson, and Kate Jordan,
an account manager at FutureBrand, join as account managers.
The department is moving increasingly towards offering services in the
commercial sector. The new team will work at developing advertising and
promotions for the BBC and its joint venture channels UKTV, BBC World,
BBC Prime and BBC America.
Recent reports have suggested that Creative Services is putting in place
a team of people that would work along the lines of BBC Resources, as a
limited company providing services to the commercial sector.
However, the current focus of the department is to produce advertising
for BBC departments including Radio Five Live, BBC News and Radio 2.
Steve Kelynack, the head of creative at Creative Services, said: "A
strong account team is good news for creative services and the BBC. They
will play a crucial part in helping us to meet the increasing demands
from our BBC clients."