BBC calls digital advertising review

LONDON - The BBC has called a pitch to find agencies for its digital advertising roster.

BBC... digital review
BBC... digital review


The review, which is being handled by the AAR, will look to find agencies with strong marketing services and creative credentials.

The search will not be straightforward, as many of the UK’s top digital agencies have a conflict. Dare was awarded the ITV digital account in April, BSkyB’s recently appointed digital roster includes glue London, AKQA and Grand Union, and Profero already works with Channel 4.

BBC Worldwide, the BBC’s commercial arm, appointed Dare, Modem Media and Agency Republic to its three-strong roster in May 2005. However, both Dare and Modem Media (now Digitas London) have since resigned the business.

According to a BBC spokesman, the review does not affect its current 270 agency-strong web design roster. “We are planning to review the marketing roster only,” he said.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content