BBC "Dracula" by BBC Creative

BBC raises the stakes to mark the launch of its new vampire show.

In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the Transylvanian count’s face.

An "In case of vampires – break glass" box containing a stake sits below each billboard – located in London’s Brixton Road and Birmingham’s Upper Dean Street – just in case Bram Stoker’s monster is spotted on the streets of Britain. 

This is the BBC's latest out-of-home activity to promote its TV series, with previous executions for His Dark Materials, Peaky Blinders and Killing Eve

The work was created by James Fairfield, Mathew Rees, Reuben Dangoor, Vikki Stephenson and Dominic Lea.

Credits

Head of planning
Head of production
Creative head
Audio
Pictures
Project manager
Planner
Marketing manager
Marketing executive
Media planning lead
Campaign planner
Social media executive
Sound/ bark
Stills photographer