BBC 'Dracula' picks up Outdoor Media Awards 2020 Grand Prix

Installation picked up three gongs.

The BBC’s "Dracula", an ad that spookily reveals Bram Stoker’s monster only when lit at night, has grabbed the Grand Prix and £100,000 worth of media space at the 2020 Outdoor Media Awards, run by Clear Channel in partnership with Campaign.

Talon Outdoor, Havas Media and BBC Creative also picked up golds in the Visual Craft and Installation and Experience categories for the special-build billboard made up of 3D stakes that, when lit after sunset, create a silhouette of Dracula’s face. Below the billboard is a box containing a stake and marked, "In case of vampires – break glass".

The agencies also won gold in the Cross-Channel award for their Peaky Blinders fan-art campaign.

Creative leaders plus media heads from BT, GlaxoSmithKline and Warner Bros narrowed down 53 shortlisted entries to the 2020 awards to gold, silver and bronze winners in each category, alongside the Grand Prix.

The teams behind Ikea "Steps" turned three nominations into two trophies, collecting gold in Data and Intelligence and bronze in Community Social Impact.

Led By Donkeys’ much-talked-about anti-Brexit campaign was rewarded with gold in National Social Impact.

Cephas Williams, founder of 56 Black Men and who recently launched the "Let’s not forget" campaign, won the first-ever Social Impact Champion Award for his tireless work to drive diversity and "change the narrative for life".

THE WINNERS

Creative

The Visual Craft Award

Gold (Grand Prix)
BBC "Dracula" by Talon Outdoor, Havas Media, BBC Creative

Silver
Spotify "Listen like you used to" by Rapport UK, UM, Who Wot Why

Bronze
Habito "Hell or habito" Talon Outdoor, Goodstuff, Uncommon

Shortlist
Led by Donkeys "Brexit" by OOh yes
Ikea Greenwich/Ikea "Steps" by Posterscope, Vizeum, Mother London
Samsung Fold "Piccadilly fold" by Ocean Outdoor, Cheil

The Tech Innovation Award

Gold
Diageo "Guinness: the official sponsor of belief" by Posterscope, Carat, Abbott Mead Vickers BBDO

Silver
IBM "IBM Watson at Wimbledon 2019" by Kinetic, DOOH.com, Mindshare, Ogilvy

Bronze
Visa "#WhereYouShopMatters" by Posterscope, Starcom, Saatchi & Saatchi

Shortlist
BT "Beyond Limits – 'Barefoot' Piccadilly Lights" by Posterscope, Essence, Saatchi & Saatchi
O2 "International bundles" by Talon Outdoor, Havas Media, VCCP
Warner Bros "The Lego Movie 2" by Kinetic, PHD

Installation and Experience

Gold
BBC "Dracula" by Talon Outdoor, Havas Media, BBC Creative

Silver
Tate Britain/Artangel/New Direction "Steve McQueen Year 3 Project" by Posterscope

Bronze
BT "Beyond Limits – 'Barefoot' Piccadilly Lights" by Posterscope, Essence, Saatchi & Saatchi

Shortlist
Herbal Essences "Pick a leaf and power the planet" by P&G Jack, Publicis Media, Jack
Scottish Widows "Your future self" by Kinetic, MediaCom, Adam & Eve/DDB
Jaguar I-Pace/Jaguar Land Rover "The best of British – how Jaguar's partnership with Wimbledon delivered a first of its kind content driven DOOH campaign for consumers" by Posterscope, Dentsu X, Spark44, The Event Business, CAA