BBC Education "Every element of wonder" by Y&R London

The BBC is highlighting its educational content with a rendition of Tom Lehrer's periodic table song, The Elements, which replaces the elements with BBC titles and is sung by actress Olivia Colman.

Created by Y&R London, the ad uses a combination of graphics, footage and animation to promote shows such as Brian Fox’s Forces of Nature and Who Do You Think You Are. The campaign will run across TV, radio, digital and social media. 


Creative director
Business director
Account director
Senior account executive
Agency producer
Production company

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.