BBC "Extreme by nature" by BBC Creative

The BBC is promoting its coverage of the Winter Olympics with a TV campaign devised by its in-house agency, BBC Creative.

The 40-second spot made in partnership with Blinkink uses effects such as stop-motion animation to build excitement among viewers in the run-up to the event's opening on 4 February.

The film was directed by Balázs Simon. It is airing across the BBC's broadcast and digital channels.