BBC forms StockVisions Select to sell archive footage

The BBC is making its collection of stock film footage - one of the world’s largest - available to advertisers and has appointed an agency to market it.

The BBC is making its collection of stock film footage - one of the

world’s largest - available to advertisers and has appointed an agency

to market it.



Wildlife, foreign locations, footage shot from space, slow-motion

sequences, transport and industrial scenes are being offered under the

name StockVisions Select.



Wrightson Dale, best known for its campaign to relaunch Nimble bread,

has been assigned the task of running a direct marketing campaign

targeted mainly at the UK’s top 100 agencies.



The initiative marks a more proactive approach by the BBC which has

supplied footage for advertising use in the past but has never marketed

the service.



Now, BBC executives want the service operational in time for the new

year.



Philip Dale, managing partner of Wrightson Dale, said: ’A lot of

agencies haven’t been aware of what the BBC has to offer and use other

libraries. This will bridge the gap between the BBC library and the ad

industry.’



All the film has copyright clearance but will not include footage of

celebrities or BBC TV programmes.



Agencies will pay a sliding scale for usage depending on the size and

extent of the campaign.



The new service is the result of 18 months of research by BBC Worldwide

into the industry’s requirements and the development of footage geared

to its needs.



Mark Fricker, BBC Worldwide’s head of library sales, said: ’The BBC

Archive, with over 50 years of TV production, is ideally placed to

service the industry’s needs with material that is of the highest

quality and which is frequently unrepeatable.’



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