The BBC is making its collection of stock film footage - one of the
world’s largest - available to advertisers and has appointed an agency
to market it.
Wildlife, foreign locations, footage shot from space, slow-motion
sequences, transport and industrial scenes are being offered under the
name StockVisions Select.
Wrightson Dale, best known for its campaign to relaunch Nimble bread,
has been assigned the task of running a direct marketing campaign
targeted mainly at the UK’s top 100 agencies.
The initiative marks a more proactive approach by the BBC which has
supplied footage for advertising use in the past but has never marketed
the service.
Now, BBC executives want the service operational in time for the new
year.
Philip Dale, managing partner of Wrightson Dale, said: ’A lot of
agencies haven’t been aware of what the BBC has to offer and use other
libraries. This will bridge the gap between the BBC library and the ad
industry.’
All the film has copyright clearance but will not include footage of
celebrities or BBC TV programmes.
Agencies will pay a sliding scale for usage depending on the size and
extent of the campaign.
The new service is the result of 18 months of research by BBC Worldwide
into the industry’s requirements and the development of footage geared
to its needs.
Mark Fricker, BBC Worldwide’s head of library sales, said: ’The BBC
Archive, with over 50 years of TV production, is ideally placed to
service the industry’s needs with material that is of the highest
quality and which is frequently unrepeatable.’
