BBC's campaign for the second series of the critically-acclaimed podcast Have You Heard George's Podcast? projects provocative headlines and questions across public spaces.
Hosted by George the Poet, the podcast looks at inner-city life through a mix of storytelling, music and fiction. The outdoor ads are similarly thought-provoking, with lines such as "voices inform our choices", "to the parents who fear silence more than sirens", and "it’s hard to listen when you’ve never been heard". Meanwhile a TV spot explores how tricks and gimmicks distract viewers from the power of the spoken word. The work was created by Tom Reas, Liam Riddler and Sarah Fox.