BBC HD 'Antiques Roadshow' by Fallon

Fallon has produced a marketing campaign to launch the BBC HD channel to consumers.

The film opens on what seems to be a normal episode of the BBC hit programme 'Antiques Roadshow' as an elderly woman is having a vase valued.

However, as it's announced that the vase is worth £2m, her overjoyed son faints, setting off an action-packed sequence of events. It also features TV presenter Fiona Bruce, the new host of 'Antiques Roadshow'.

The 95-second version will only be played on the BBC HD channel and in cinemas across the UK. The media was handled internally at the BBC.

BBC HD is free-to-air and showcases the best of the BBC's programmes. This year, events such as the Olympics and Euro 2008 finals will be broadcast on BBC HD for the first time, alongside landmark dramas, factual and entertainment programmes.

The campaign broke over the Bank Holiday weekend.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.