BBC hires Carlson

BBC’s international 24-hour cable and satellite news channel has appointed Carlson, after a three-way pitch, to develop a through-the-line campaign designed to highlight the channel’s availability on airlines and in hotels.

BBC’s international 24-hour cable and satellite news channel has

appointed Carlson, after a three-way pitch, to develop a

through-the-line campaign designed to highlight the channel’s

availability on airlines and in hotels.