BBC "His Dark Materials" by BBC Creative

BBC created a "breathing" billboard to promote its latest small-screen epic.

Situated outside Westfield Shopping Centre in White City, the ad shows the series’ protagonist Lyra standing in front of an armoured bear who emits eerie clouds of air to simulate breathing. The work was created by Mat Rees, James Fairfield and Hannah White, while the media agencies are Havas and Talon Outdoor.

Credits

Agency
Head of planning
Head of production
Creative director
Audio
Pictures
Producer
Project manager
Digital/ social
Head of design
Editor
Head of marketing
Marketing manager
Marketing
Media portfolio lead
Campaign planner
Media agency
Sound
Post-production