BBC "History will be made" by BBC Creative

The BBC's World Cup campaign is a labour of love.

Rather than making a traditional ad, the broadcaster modernised a centuries-old tradition with an embroidered tapestry animation. Every frame of the ad was individually embroidered, illustrating iconic moments from previous World Cups and drawing influence from Russian tapestries. Additionally an actual seven-metre long tapestry will be displayed at a museum in the UK, expanding with moments from this year’s tournament and living on as a historical record of the World Cup. The work was created by Xander Hart and Edward Usher at BBC Creative and directed by Nicos Livesey through Blinkink. 

Credits

Client
Portfolio head of marketing
Marketing manager
Marketing executive
Campaign planner
Media portfolio lead
Executive creative directors
Creative directors
Producer
Project manager
Production coordinator
Head of planning
Production company
Director
Producer
Executive producer
Designer
BBC Creative head of design
Soundtrack composer
Sound design
Sound design & mix
Audio producer
Colour grade
Colourist

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