BBC iPlayer "Like nowhere else" by BBC Creative

The BBC positions iPlayer as a uniquely British competitor to global streaming giants.

The work touts the service as an entertainment destination "like nowhere else" and promotes its distinguishing features, such as its combination of live and on-demand content and its role in British popular culture. Eleven playful and irreverent spots will roll out across social media this month, followed by a TV ad for iPlayer launching ahead of Christmas. They mix craft techniques, such as 3D animation, live action, archive footage, stop motion and illustration, and feature BBC talent as well as artistic collaborators, including Smearballs, Dom Spall, Darri, Felix von Liska and Dave Packer. 

The work was created by Fred Rodwell and directed by Yousef through Prettybird. 

Credits

Agency
Head of planning
Head of production
Creative director
Creative
Senior producer
Project manager
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Production managers
Production coordinators
Head of pictures
Design lead
Senior designer
Static designer
Motion designer
Social designer
Portfolio head of marketing
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Marketing executives
Media portfolio lead
Campaign planner
Havas account manager
Production company
Director
Director of photography
Stills photographer
Executive producers
Head of new business
Producer
Line producer
Production manager
1st assistant director
Gaffer
Sound recordist
Set designer
Model maker
Production designer
Costume designer
Hair stylists
Sound studio
Sound design & mix
Audio producer
Post production
Online editor
Colourist
Post production producers
We Are Covert
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Co-founder