BBC launches one-off digital specialist channel for pets

LONDON - The BBC is pushing its public service remit to the limit by launching a television channel for pets.

Pet TV will run for a week, starting May 1, on the BBCi platform.

Digital, cable and satellite viewers will be able to calm cats and dogs by pressing the red button to reveal a running loop of images and sounds to catch their attention.

Content will include snooker balls being rolled across a table, Frisbees flying through the air and clips from cartoons such as 'Top Cat'.

Images will run alongside a series of sounds, such as the 'EastEnders' theme and running water, which will also run on the channel.

A BBC statement said: "We think our pets can see what we see but they can't. Watching pets watching TV is pretty revealing about how animals perceive the world and the stimuli they respond to."

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