Pet TV will run for a week, starting May 1, on the BBCi platform.
Digital, cable and satellite viewers will be able to calm cats and dogs by pressing the red button to reveal a running loop of images and sounds to catch their attention.
Content will include snooker balls being rolled across a table, Frisbees flying through the air and clips from cartoons such as 'Top Cat'.
Images will run alongside a series of sounds, such as the 'EastEnders' theme and running water, which will also run on the channel.
A BBC statement said: "We think our pets can see what we see but they can't. Watching pets watching TV is pretty revealing about how animals perceive the world and the stimuli they respond to."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.