BBC "Line of Duty | Series 6" by BBC Creative

The BBC hid a secret QR code in its explosive trailer for Line of Duty's new series.

The campaign set a series of challenges for the audience and sent them on a hunt around the web. Fans on social media shared theories and cracked the clues, leading to a personal message from Ted Hastings and a sneak peek from episode one. 

The work was created by Charlotte Humphreys, Mat Rees and Dominic Lea. 

Credits

Agency
Craft creative
Creative director
Producer
Project manager
Production manager
Production coordinator
Social producer
Design trail graphics
Senior designer
Designer
Audio design
Head of marketing BBC One
Marketing managers
Marketing executive
Marketing co-ordinator