BBC "Line of Duty | Series 6" by BBC Creative

The BBC hid a secret QR code in its explosive trailer for Line of Duty's new series.

The campaign set a series of challenges for the audience and sent them on a hunt around the web. Fans on social media shared theories and cracked the clues, leading to a personal message from Ted Hastings and a sneak peek from episode one. 

The work was created by Charlotte Humphreys, Mat Rees and Dominic Lea. 


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Design trail graphics
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Head of marketing BBC One
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