BBC "Listen without limits" by BBC Creative

The campaign for BBC Sounds, the BBC's biggest product launch in over a decade, charts a young listener's audio journey over the course of one star-studded day.

BBC Sounds is a personalised music, radio and podcast app aimed at younger listeners that brings together all of the BBC’s audio content in one place. In an ad by BBC Creative, a woman meets music, radio and podcast talent such as Kylie Minogue, Rita Ora and Idris Elba as she finally discovers her perfect audio mix. The work was created by James Reynolds and Nick Robinson, and directed by Megaforce through Riff Raff.

Credits

Brand
BBC
Launch director
Head of marketing
Marketing manager
Marketing executive
Agency
Executive creative director
Creative head
Head of production
Project managers
Senior planner
TV producer
Off-air producer
Social producer
Production manager
Production co-ordinators
Head of design
Senior designer
Design post producers
Senior designers
Head of digital
Designer
BTS cameraman
Red Bee Media editor
Production company
Managing director
Directors
Producer
Production manager
Offline edit
Editor
Executive producer
Post production
Colourist
Flame assist
Post producer
Head of production
Audio
Sound designer
Head of production

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