BBC Magazines set to target parents in new education title

BBC Magazines is extending its Radio Times title with the launch of a magazine targeting parents and teachers.

Smart TV, a 68-page guide, will offer information on how specific TV programmes can be used to improve children's knowledge of subjects. The guide will be produced three times a year to coincide with the start of each school term. The first will be available on 17 April at a price of £4.99.

BBC Magazines planned for the title to be subscription-based, but several thousand copies will be available on newsstands. The launch has been marketed through direct mail to 30,000 UK teachers.

Smart TV, which will carry advertising, will highlight programmes across multichannel TV that will supplement school learning. It caters for ages five to 16, with details on programmes, interviews and behind-the-scenes editorial on content. It groups TV programmes by subject areas, and points out links to the national curriculum.

The launch of Smart TV is part of a series of new titles planned by BBC Magazines to consolidate its position in established areas.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content