BBC "Make me" by BBC Creative

BBC Creative has launched Make Me, the first trial of a content "mood matcher" for the BBC which highlights the range of programmes available to a younger audience.

Make Me hosts about 150 clips from BBC’s drama, comedy, news and sports programmes and matches viewers to content based on their moods. It is available on BBC’s social platforms and a dedicated website,

Arvid Harnqvist and Amar Marwaha created the tool at BBC Creative, the broadcaster’s in-house agency.